Nick is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy, and Pentone, the written equivalent of Pantone colour-matching system. In 2006, he wrote Alas! Smith & Milton: How not to run a design company, cited as an example of a design book whose words are as interesting as its pictures. He has contributed to several more books and is also a practising poet and reviewer. Nick has written for Creative Review magazine and blog, as well as other industry blogs and publications. Before turning freelance in 2002, he worked at creative consultancy Other Creative, where his roles included Head of Writing and eventually Managing Director.