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botconference1.jpg

Bot chat etc.

May 13, 2016

I did an interview with Creative Review this week about chatbots, writing and technology: 

http://www.creativereview.co.uk/cr-blog/2016/may/bot-chat-how-writers-are-helping-machines-to-talk/

It’s a follow-up to the article on copywriting and social media that I wrote for their May issue:

https://www.creativereview.co.uk/cr-blog/2016/may/too-long-didnt-read/

And references this earlier piece about rearranging slogans: 

http://www.creativereview.co.uk/cr-blog/2016/march/the-brand-line-surgery/

On a different note, I briefly talked to Design Week about the Mars family archive. 

This concludes the links for today.

Tags Botconference, Bots, Branding, Tone of voice, Creative Review
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